In the second half of 2019, the market for e-cigarettes continues to ferment, and e-cigarette entrepreneurs and investors, large and small, are coming one after another. However, most of the brands are OEM produced by the foundry. The core technologies and patents are all owned by the factory. This naturally saves the brand more cost, but it also makes the industry's threshold extremely low. The small brands themselves have nothing at all. Core technology advantages, product quality and safety, and brand sustainability are still unknown.
The Internet leading brand represented by Yueteng has realized this problem and began to vigorously develop the research and development of nicotine salt and atomization technology. On the other hand, the pioneer brand of electronic cigarette equipment represented by VOOPOO will gradually turn its own atomization and chip core. The technology is applied to the small smoke market that is more suitable for Chinese people. The various strategic layout signs of the e-cigarette brand indicate that the future e-cigarette market must survive the hard-core players who master the core technology.Disposable Vape, Electronic Cigarettes, vape
Although the electronic cigarette so hot, but the market is not yet fully developed
As of June 2019, 14 e-cigarette companies have completed financing in China, with a financing amount of more than 574 million yuan, much higher than the investment amount of the whole year last year. The China Tobacco Products Industry Market Demand Forecast and Investment Strategy Planning Analysis Report released by Prospective Industry Research Institute shows that China is the world's largest e-cigarette production center but not the largest consumer country. At present, China's e-cigarette market is 4 billion yuan. Left and right, the penetration rate of e-cigarettes in China is extremely low, and the consumption scale is still less than 15% of the US market, the largest consumer of e-cigarettes.
China has 350 million smokers, and e-cigarettes are a huge incremental market, but this new blue ocean has huge potential for development. On the one hand, the domestic e-cigarette market started late and has not yet been fully formed; on the other hand, consumers' low awareness and acceptance of e-cigarettes are also important reasons for the small size of the domestic market.
How to define a paragraph qualified or good electronic cigarette?
The core answer must be safe .
E-cigarette is a combination of electronic hardware and nicotine intake. Whether it is nicotine salt smoke oil or electronic atomization equipment, it is extremely irresponsible to break away from the "safe" talk about the experience.
Domestically popular small cigarettes can be basically divided into three categories: oil-injection, pre-filled oil-replacement and one-off, among which pre-filled oil-replacement and one-time small smoke are the most popular. The smoke oils of these two types of electronic cigarettes are pre-injected by the manufacturers, and consumers can only passively accept the advantages and disadvantages of the quality of the smoked oil.
However, everyone generally only pays attention to the basic experience of e-cigarette taste, smoke oil penetration, oil leakage, etc. The perception of smoke safety, such as smoke oil quality and heat atomization materials, is in a blank state.
In fact, many countries and regions have established corresponding inspection and testing standards, such as the European Union's TPD, the US FDA, etc. VOOPOO has been deposited in the international e-cigarette market for many years. The product quality standards have been in line with international standards and exported to more than 200 countries and regions. And through the qualification certification of each country, it has become an international brand recognized by global users, industry and government.
(Zip Pod cartridge construction)
VOOPOO's newly released pre-filled oil-changing cigarette ALPHA Zip Pod is still starting from the core point of “safety”, continuing the concept of “innovation and health” of VOOPOO for R&D and quality control: imported natural organic cotton from Japan, imported from the United States Nicotine salt smoke oil, precision nickel-chromium alloy atomizing wire, in order to ensure the taste experience, and strive to maximize the health of users.
Another element that is often overlooked by users is the chip .
E-cigarettes also need chips? The answer is yes. Previously, only Vape players who had been exposed to large smoke equipment had an understanding of the electronic cigarette chip. It greatly affected the amount of smoke and the atomization of the atom, and also ensured the stability of the current and the protection of the battery. The electronic cigarette accident basically occurred in the There are no mechanical protection on the chip or three no products .
VOOPOO's success in the international e-cigarette market is closely related to the strength of chip technology: VOOPOO is a global strategic partner of GENE, a high-end chip supplier, and has jointly developed a series of exclusive high-end chips. What is most familiar to the public is the DRAG series, which was first equipped with the GENE chip. It created a record of the ignition speed of 0.025 seconds (the fastest in the world at that time) and was regarded as the "second suction" classic by the global electronic cigarette users.
(GENE.Pod chip on Zip Pod)
In fact , chip technology is also an indispensable part of small smoke products . Take VOOPOO's GENE.Pod chip, this is a chip designed specifically for small smoke products, it can intelligently regulate the output current: the first mouth burst output, greatly reducing the user's first mouth air sensation; The pressure output maintains a consistent mouthfeel when the amount of electricity remaining is low. This change is rare in small smoke products currently on the market. In addition, the chip also has 10 seconds of smoking timeout protection, current overload protection, atomizer short circuit protection and other functions, so that consumers can both ease and peace of mind .
The development of e-cigarette is like the original product of 5G communication, it is a pioneering product of industry and era, and the development speed of new things often exceeds people's cognition. When 4G appeared, we were skeptical, so fast to use? After a few years of development, look back, it has been integrated into our lives and even become everyday. I believe that the rapid development of e-cigarettes is also the product of capital. It should be defined as the technological advancement brought about by the new demands of consumers. The courage to change and innovation is the future of e-cigarettes.
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